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One of the toughest jobs that I have as a coach is getting clients to believe that the sacrifices they are making in the short term, will give them long-term results. I understand that saying no to the foods we have come to know and love is a difficult choice. It takes determination and focus to avoid these foods. For some folks, it’s the alcohol that they miss the most. Others hate saying no to dessert after dinner, since that was a family ritual.  I’m not telling you it will be easy, but it will be worth it. 
As I speak to my clientele One of the toughest jobs that I have as a coach is getting clients to believe that the sacrifices they are making in the short term, will give them long-term results. I understand that saying no to the foods we have come to know and love is a difficult choice. It takes determination and focus to avoid these foods. For some folks, it’s the alcohol that they miss the most. Others hate saying no to dessert after dinner, since that was a family ritual.  I’m not telling you it will be easy, but it will be worth it. 

As I speak to my clientele I often hear them speak of being frustrated, or tired of eating the same old foods, or of saying no to the foods and drinks everyone else is partaking. And my response is usually the same; eating this way is not a punishment to you, it’s a reward. Why? Fitting into clothes that have not fit in years, having more energy and focus, less aches and pains, better skin are all rewards for making those sacrifices now. 
Whether our “diet” is self-imposed or medically necessary, I was thinking how the mindset we grow up with often could sabotage us. Most of us grow up with special food as a reward or in connection with a special occasion and the food we were given generally wasn’t healthy. I think that is why my clients often lament on feeling left out or deprived when they are in those situations and try to stay on their pathway. This feeling can lead them to derailing.  We tend to equate these foods with being rewarded and good memories, as in sweets or fried foods and casseroles.  However, when we are faced with those aromas and then look at our healthy food we wonder why we can’t have it? These feelings can quickly turn into terrible cravings, mood swings, self-loathing and even anger. 
Actually, if you stay focused on what you are doing and why, you will figure out that nothing tastes as good as thin and healthy feels! You are choosing to eat healthy and lose weight. You are not being punished. Those foods you think you “deserve” are just doing you more harm than good. Changing the way you think about those foods is where it starts. What is the “cost” of eating poorly versus eating for health and wellness? You can make good decisions and plan for those occasional fun food choices. Just don’t make those choices out of contempt. 
So, the next time you are faced with food choices that are not on your plan, just focus on your end rewards. Feeling fit and fabulous. Fitting in the clothes you have longed to wear. Having more focus and contentment. You are not being punished, but rewarded! 

DO YOU FEEL PUNISHED WHEN YOU ARE ON YOUR PLAN?